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Creating compelling audio, video, and text-based content - explained by NPR's Ira Glass
by Joel Bush. 
Posted in Public. Tagged with blogs, brian clark, copyblogger, videos.
NPR's Ira Glass has made a career of turning not-so-interesting stories into edge-of-your-seat tales. In this brief video he offers some tips, suggestions, and tactics for making your not-so-interesting story a spark for engagement and conversation.
Special thanks to CopyBlogger who first posted this video on their site. If you don't already know about CopyBlogger, please check it out. CopyBlogger was founded by Brian Clark, a new media writer/producer, entrepreneur, and recovering attorney. He is a great writer and does a masterful job of making his not-so-interesting story (copy writing tips) a website worth visiting over and over and over again.
I subscribe to the newsletter (http://www.copyblogger.com/email/ )and the RSS feed (http://feeds.copyblogger.com/Copyblogger ).
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Blog Roll…
Publishing is experiencing an exciting and radical transformation. Don’t just take my word for it, here’s what everyone else is saying about Web 2.0 and how publishing companies large and small can leverage this technology to increase profits, connect with their audience and become less dependent on the retail book channel for revenues.
| CIO.com C.G. Lynch | Enterprise Web 2.0 in Your Pocket Near-Time, a Web 2.0 software company that makes wikis, blogs and discussion forums for businesses, can now push those collaborative technologies to mobile devices in the form of widgets. |
John Wiley & Sons | Wiley, Near-Time Build Book-Based WebsitesHow publishers are using Web 2.0 technologies to extend the life of backlist titles...this story features the entire contents of a book online in wiki format. Unlike wikipedia, this wiki has controls built into it so publishers can maintain the integrity of their content while building a community of interest around the book. |
| Peter Suber News from the Open Access Movement | Wikis used as a platform for online book delivery Wikis represent an interesting way for [publishers] to encourage and enable even more community participation with [their] content |
Berkshire Publishing Group CEO Karen Christensen | Lion and mouse - The British Library and Berkshire Publishing Web 2.0 has presented an entirely new set of challenges as we deal in a world where user generated content is the norm and new content delivery schemes are rapidly changing. Mashups, blogs and RSS feeds to name a few are enabling content to be delivered to our desktops in new and unique ways. |
Practical case studies and practical data. | The New Rules of Publishing - 6 Action Items to Jumpstart Traffic With Web 2.0 If you're a traditional publisher and not using blogs, video and user-generated content, you're trailing your peers in attracting crossover traffic to your Web site. Such features can lure print readers with content they can't get otherwise. |
Commentary, News, and Analysis on Enterprise Content Management (ECM) and Web 2.0 | Are Microsoft and IBM Your Future Social Media Vendors? (9/12/2007) 2008 will no doubt be a telling year in the corporate social media and Web 2.0 space. And if this CIO Insight story is any indication, the race will again pit David v. Goliath. But what’s different this time around? Will the Web 2.0 shakeout be any different than all the other enterprise software battles? |
| James Carey, the esteemed Columbia University journalism professor who died in 2006, once wrote that journalism was essentially conversation among citizens. Communication was culture, he often said. (See original by Project for Excellence in Journalism) |
A series of posts on the coming role of the Web 2.0 in science | The first Internet revolution was about accessing the web’s information. The Web 2.0, on the other hand, is about working with information. The avatars of the Web 2.0 revolution are social networking sites, wikis, `intelligent’ applets, etc. |
A Book Publisher’s Future Visions of Print, Online, Video and All Media Formats Not Yet Invented | Reed's Rx - Convert Pricey Print Medical Journals to Free Ones Onlinehttp://www.typepad.com/t/trackback/301814/21492067 Publisher Reed Elsevier recently decided to offer free online access to the contents of several pricey medical journals. Risky? Perhaps, but it doesn’t seem like a bad idea to me. This excerpt shows one important reason why this move makes sense (whole story) |
| SharedBook Collaborative thoughts on brand marketing, data integration, publishing, Web 2.0 and more | Monetizing Content in the Web 2.0 World (9/10/07) |
Interactive marketing news, information, commentary, advice, opinion, research, and reference. | Book Promos Get Wikis and Video (9/10/2007) Well, if anything, the fact that book marketing is getting hot online indicates one thing: some people still read things other than tabloids and free dailies. (whole story) |
