Backlist title finds new life and a community in advertising supported wiki

WROX Press , an imprint of John Wiley & Sons has breathed new life into a steady-selling backlist title by making the content freely available in an advertising supported wiki.  In conjunction with Near-Time , the entire contents of  the WROX Press' Beginning Active Server Pages 3.0 book is available to visitors of the ASP3wiki site.

This site leverages Near-Time's advanced roles and permissions to maintain the authoritative content presented in this book, while also encouraging registered visitors to participate through commenting, ratings, and more.

About this project, Joe Wikert says "WROX has always been closely in tune with the needs of the developer community and we hope that by making this content freely accessible to everyone we're providing yet another sign of our community commitment.", on his Publishing 2020 blog.  [WROX ASP3Wiki Post]

Near-Time provides publishers with an advanced, integrated platform that is appropriate during any phase of a book's lifecycle.  In this example, WROX is using it to add life to a backlist title by giving the content away in an advertising supported model.  The platform is also being utilized by publishers to monetize content during the Prepress process, giving them a strategic advantage in competitive topic areas.  Several projects are currently in process which will use Near-Time Premium as a companion to Frontlist print products.